Target to See Lower Comparable Q2 Sales, BofA Says
Target (TGT) is expected to have lower comparable sales in Q2, but are still expected to rise, BofA Securities said in a note Thursday. Target is expected to have lower Q2 comparable sales, making the brokerage lower its Q2 sales projection to a 1% increase compared to previous estimate of 3% increase. This is due to “continued softness in discretionary categories (most notably home & hardlines), and softening trends in frequency categories.” However, that means Target is expected to deliver sales results within its guidance of flat to 2% increase. The company recently announced a new pricing strategy with rewards programs and owned products focused on entry-level price points that will help in increase traffic and market share. BofA’s forecast for fiscal year 2025 EPS is unchanged at $9.45 given Q1 performance that surpassed its estimates.. BofA reiterated a price objective of $190 for Target with buy rating.
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