Snap’s Improving Trends Will Fuel Higher Results But Tailwinds Already Priced Into Stock, Morgan Stanley Says
Snap’s (SNAP) improving ad trends, partnerships and technologies will drive revenue and earnings higher over the next two years but greenshoots are already reflected in the stock, analysts at Morgan Stanley wrote in a note emailed Wednesday. The brokerage nearly doubled its price target on the stock to $13 from $7 and increased its 2024 and 2025 revenue targets by 4% and 6%, respectively. It also lifted projections on earnings before interest, taxes, depreciation, and amortization for those years by 43% and 31%. Better near-term ad trends, artificial intelligence, China-based ad spending, and a third-party Amazon (AMZN) partnership that could drive conversion and pricing are positive trends for the company, according to Morgan Stanley’s report. The latter two factors are “the most material,” it wrote. In Asia, Temu’s budget for global operating expenses, primarily consisting of advertising, is set to grow by 34% in 2024 to $5.9 billion. While Meta’s […]