Meta Ads Should Lift Earnings, Citi Says. The Stock Could Jump 15%. — Barrons.com
Citi is more bullish than the rest of Wall Street about Meta Platforms. It all comes down to ads. Analyst Ronald Josey is upping his estimates for Meta’s third-quarter earnings based on new internal Citi data for Reels, the company’s short-video service. The company is expected to report results on Oct. 23. Josey predicts Meta will deliver $5.48 per share in earnings on $40.7 billion in sales. Both numbers indicate year over year growth will be a percentage point higher than his earlier estimates. The consensus is $5.19 per share in earnings on $40.1 billion in sales, FactSet data show. The new data show that the number of ad loads — the percentage of ads encountered while watching Reels — has reached 22.2% to date in the third quarter, up 70 basis points from the previous quarter. More than 75% of Meta’s advertisers use Reels, Josey said. “Given our view […]
Meta Ads Should Lift Earnings, Citi Says. The Stock Could Jump 15%. — Barrons.com Read Post »