Amazon and 2 More Stocks Are Winners as Ad Growth Ramps Up This Year, Analyst Says — Barrons.com
Kicking off the year, Amazon.com, Trade Desk, and Meta Platforms are top picks within the internet sector, one Wall Street team says. “We’re updating our thoughts as we enter 2024 and revise our digital advertising growth expectations for the year (see digital growth +8.0% y/y vs. +7.2% y/y prior), we still expect a modest environment for e-Commerce (although easing inflation doesn’t hurt), and our subscription group is a mixed bag,” Stifel analysts led by Mark Kelley wrote in a Monday report. The team highlighted a few things they’re paying attention to regarding the stock trio. For Amazon, points to watch include margin improvement, and new advertising formats. For the digital marketing company Trade Desk, Stifel is focused on continued market-share gains, while for Meta, it is looking at Reels, its short-video platform, and Advantage+, an artificial intelligence initiative for advertisers. Stifel rates all three stocks at Buy. It lifted its […]