The company has been facing headwinds in advertising growth, with streaming giants Disney+ (NYSE:DIS) and Netflix (NASDAQ:NFLX) launching ad tiers and from a broader spending pullback in media and entertainment, according to Seaport Research Partners. The Roku Analyst: David Joyce downgraded the rating for Roku from Neutral to Sell, while establishing a price target of $75. The Roku Thesis: With some improvement in industry digital ad growth expectations for the fourth quarter of 2023 and full-year 2024, this is higher than “our estimates for Roku, implying that the company could be losing share,” Joyce said in the downgrade note. Check out other analyst stock ratings. “While Roku still has ~$2.0B of cash on hand, which is plenty of cushion to handle our expectation of 4Q23E cash burn of $216MM and another $53MM next year, we think the business model is entering a more mature growth phase,” the analyst wrote. “While Roku still benefits from its