Nike reported fourth-quarter results after market close Thursday Nike Inc. is entering a transitional year, say analysts, after the athletic-wear giant tempered its outlook amid wobbling consumer demand. Speaking on a conference call to discuss Nike’s (NKE) fourth-quarter results Thursday, CEO John Donahoe said said the company saw strong gains in performance products, although this was more than offset by declines in Nike’s lifestyle segment. These declines, he added, had “a pronounced impact” on Nike’s digital results. “These factors when combined with increased macro uncertainty and worsening foreign exchange have caused us to reduce our guidance for FY2025,” he added. “NKE’s 4Q24 print was very choppy, and the challenges facing the company are clearly more impactful than we (or management) expected,” wrote Wedbush analyst Tom Nikic, in a note released Friday. “After the company missed Q4 sales and meaningfully cut FY25 guidance, shares are likely to open meaningfully lower on

Nike’s latest guidance cut, its second in about six months, is severely straining management’s credibility, and the potential for changes within the C-suite are only adding more uncertainty to the outlook, Stifel analysts say in a research note. The company is now forecasting a mid-single-digit decline in sales for the fiscal year that started about a month ago, effectively pushing prospects for a growth inflection deeper into 2025 and asking investors to underwrite the success of still-unproven styles amid a risky discretionary spending backdrop through the rest of the year, the analysts say. They’re giving Nike a cut of their own, downgrading the stock to a hold rating. Shares open 18% lower at $77.13.

Nike is one of the most mentioned companies in the U.S. across all news items in the past 12 hours, according to Factiva data. The sneaker maker reported a drop in quarterly revenue and warned that sales could fall significantly in the current fiscal year, prompting a raft of Wall Street analysts to take a dimmer view of the company’s shares. Nike shares fall 17% to $77.36. Dow Jones & Co. owns Factiva.

Investors probably aren’t looking at Nike’s dramatic sell-off as a “buy the pullback” moment, Wedbush analysts Tom Nikic and Matt Quigley say in a research note. The drop to a multiyear low comes after the shoes and apparel maker reported disappointing fiscal 4Q results and gave a substantial cut to FY25 guidance, indicating that the challenges it faces are more impactful than management had expected, the analysts say. They’re maintaining an outperform rating on the stock with the expectation Nike will eventually sort things out, but the analysts imagine shares will “stay in the proverbial penalty box,” until new product innovations come to bear and management regains some investor trust. Nike plunges 18%.

The challenges facing Nike (NKE) are “clearly more impactful” than previously expected as the company lowered its full-year revenue outlook following a fiscal fourth-quarter sales miss, Wedbush Securities said Friday. The athletic footwear and apparel maker now anticipates a mid-single-digit percentage revenue decline in fiscal 2025, Chief Financial Officer Matthew Friend said during a late Thursday earnings conference call. The company previously expected annual growth. Friend told analysts that sales are expected to decline by high-single digits in the first half of the ongoing fiscal year, versus previous projections for a low-single-digit decrease. “We have been navigating several headwinds, which we now expect to have a more pronounced impact on fiscal 2025,” Friend said on the call. “Although the next few quarters will be challenging, we are confident that we are repositioning Nike to be more competitive with a more balanced portfolio to drive sustainable, profitable long-term growth.” For the

Nike’s (NKE) Q4 results were “very choppy” with the company missing its Q4 sales estimates and “meaningfully” cutting its fiscal 2025 guidance, Wedbush said in a note to clients on Friday. The company’s revenue fell to $12.61 billion for the three months ended May 31 from $12.83 billion a year earlier. Analysts polled by Capital IQ expected $12.86 billion. Earnings rose to $0.99 per share from $0.66 a year earlier. Analysts expected $0.83. Wedbush cut Nike’s price target to $97 from $115, while keeping its outperform rating. The firm also cut Nike’s fiscal 2025 EPS forecast to $3.06 from $3.89 and the fiscal 2026 EPS estimate to $3.48 from $4.35. “We remain at outperform due to our expectation that [Nike] will eventually ‘figure it out,’ but our conviction in our thesis has certainly taken a hit,” said Wednesday analysts, including Tom Nikic. The analysts noted that Nike now expects fiscal

Nike said it now expects revenue to drop this fiscal year as it cut its outlook amid lower traffic trends and worsening macroeconomic conditions in China. Shares of the sneaker and apparel company fall 12%, to $83, in after-hours trading. The stock has declined 13% since the beginning of the year. Nike on Thursday said it no longer expects to report revenue growth for the fiscal year ending in May 2025, and guided for revenue to be down in the mid-single digits. Analysts polled by FactSet anticipate revenue growth of 1.4%, to $52.11 billion. The company, which had most recently guided for a drop in first-half revenue in the low-single digits, said it now anticipates a decline in the high-single digits. For the first quarter, Nike forecasts a drop in revenue of about 10%. Wall Street had forecast a drop of 2.8%, to $12.57 billion, in the quarter. Nike is