Netflix Inc.’s (NASDAQ:NFLX) co-CEO, Greg Peters, has downplayed the significance of Apple Inc.’s (NASDAQ:AAPL) Vision Pro market, describing it as too small to warrant an investment at this point.
What Happened: In an interview with Stratechery, Peters stated that the market for the Apple Vision Pro isn’t large enough to yield a return on the resources required to develop an app.
According to Peters, “We have to be careful about making sure that we’re not investing in places that are not really yielding a return, and I would say we’ll see where things go with Vision Pro.”
This follows reports that Alphabet Inc.’s (NASDAQ:GOOG) (NASDAQ:GOOGL) YouTube and Spotify Inc. (NYSE:SPOT) along with Netflix had decided not to launch apps for the device.