Apple (AAPL) is likely to ship and sell nearly 600,000 Vision Pro mixed-reality headsets this year, up from an initially estimated 460,000 units, following a “very impressive” launch, Wedbush Securities said Wednesday.
The brokerage’s initial estimates suggest the technology giant sold “close to” 180,000 Vision Pro units over the weekend, Wedbush analysts, including Daniel Ives, said in a note. “While many on the Street are dismissing Vision Pro as noise, we strongly disagree.”
“We believe this is just the start for this new form factor, with our industry checks showing the next version of Vision Pro 2 will have much lower price points in the sub $2k area code, as Apple looks to push more aggressively towards its golden installed base,” the analysts said.
Wedbush maintained its outperform rating and $250 price target on the Apple stock.