Netflix’s deal to become the new home of hit wrestling show “WWE Raw” and other WWE shows in the US and abroad is a positive one, says Andrew Uerkwitz, analyst at Jefferies, in a research note. The streaming giant’s deal, a 10-year deal valued at more than $5 billion, expands the live content offerings on Netflix but doesn’t stray far from its scripted content roots, says the analyst. “A worthy experiment to determine if the WWE die-hards will convert to subs and show up for the live broadcast, but also with higher delayed watching or re-watch value than live sports given its scripted entertainment/story value as well,” says Uerkwitz. He adds that the additional optionality for behind the scenes spin-offs and expansions outside the US is interesting as well. Shares rise 9.8% to $540.40 in premarket trading.