Netflix’s Pricing, Paid Sharing Strategy to Drive Key Metrics Higher

Netflix’s upcoming results will likely come with 1Q guidance that is expected to point to continued topline acceleration, UBS analysts say in a research note. The streaming giant is forecast to keep leaning in on pricing this year after focusing on paid sharing in 2023, and even if this will drive moderating subscriber growth, it will improve average revenue per member, analysts say. UBS raises its target price to $560 from $500 on the prospects of paid sharing and a return to price increases. Shares rise 0.7% to $483.49.

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