Amazon.com Working on Paid Version of Alexa

Amazon.com (AMZN) is working on a paid version of its Alexa voice assistant, Business Insider reported Wednesday, citing internal documents and people familiar with the matter.

This version, tentatively called Alexa Plus, will provide more conversational and personalized artificial intelligence technology, the report said.

The company is preparing to introduce a new paid subscription plan in 2024, with the Alexa team working towards a June 30 deadline for the launch of the new version, the report said. Amazon declined Business Insider’s request for comment.

Amazon did not immediately reply to MT Newswires’ request for comments.

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