In a recent development, Netflix Inc. (NASDAQ:NFLX) has been reported to be considering revenue-generating strategies for its gaming division. The current games are available to all subscribers without additional charges.
What Happened: As per a recent exclusive by the Wall Street Journal, Netflix’s top executives have been engaging in discussions regarding the potential monetization of its gaming services, sources familiar with the matter said. The proposed strategies include in-app purchases, charging for more sophisticated games, and giving access to games to subscribers of Netflix’s newer ad-supported tier.
These discussions mark a possible shift in Netflix’s strategy, which has previously refrained from incorporating ads or in-app purchases in its games. The company’s Co-Chief Executive, Greg Peters, had previously stated that the focus was on providing a unique gaming experience, unencumbered by monetization concerns, for game creators.