Roku, Inc. (NASDAQ: ROKU) Stock Analyst Ratings
| Date | Upside/Downside | Analyst Firm | Price Target Change | Rating Change | Previous / Current Rating |
|---|---|---|---|---|---|
| 12/18/2023 | -20.25% | Seaport Global | → $75 | Downgrades | Neutral → Sell |
| 12/15/2023 | -29.82% | MoffettNathanson | $64 → $66 | Downgrades | Neutral → Sell |
| 11/27/2023 | 23.35% | Cannonball Research | → $116 | Upgrades | Neutral → Buy |
| 11/02/2023 | 6.34% | Susquehanna | $95 → $100 | Maintains | Positive |
| 11/02/2023 | -20.25% | Pivotal Research | $58 → $75 | Upgrades | Sell → Hold |
| 10/31/2023 | -41.51% | MoffettNathanson | → $55 | Upgrades | Sell → Neutral |
| 10/23/2023 | -25.56% | Truist Securities | $80 → $70 | Maintains | Hold |
| 10/11/2023 | -13.87% | Piper Sandler | $90 → $81 | Maintains | Neutral |
| 10/06/2023 | — | Seaport Global | Initiates Coverage On | → Neutral | |
| 09/28/2023 | -17.06% | Citigroup | $100 → $78 | Maintains | Neutral |
| 09/27/2023 | — | Raymond James | Reinstates | → Market Perform | |
| 09/07/2023 | 6.34% | JP Morgan | $95 → $100 | Maintains | Overweight |
| 09/07/2023 | 8.46% | DA Davidson | $100 → $102 | Maintains | Buy |
| 09/07/2023 | 6.34% | Wedbush | $93 → $100 | Maintains | Outperform |
| 09/07/2023 | 1.02% | Susquehanna | → $95 | Reiterates | Positive → Positive |
| 09/07/2023 | 22.29% | Benchmark | $89 → $115 | Maintains | Buy |
| 09/07/2023 | -11.74% | Rosenblatt | $70 → $83 | Maintains | Neutral |
| 09/07/2023 | -9.61% | Loop Capital | → $85 | Downgrades | Buy → Hold |
| 09/07/2023 | 6.34% | Needham | $85 → $100 | Maintains | Buy |
| 09/06/2023 | -14.93% | Truist Securities | → $80 | Reiterates | Hold → Hold |
| 09/06/2023 | 16.97% | Oppenheimer | $90 → $110 | Maintains | Outperform |
| 08/17/2023 | 6.34% | DA Davidson | $81 → $100 | Maintains | Buy |
| 08/03/2023 | — | Citigroup | Downgrades | Buy → Neutral | |
| 08/01/2023 | -41.51% | Morgan Stanley | $50 → $55 | Maintains | Underweight |
| 07/31/2023 | -14.93% | Truist Securities | $65 → $80 | Maintains | Hold |
| 07/31/2023 | -41.51% | Morgan Stanley | $50 → $55 | Maintains | Underweight |
| 07/28/2023 | -1.11% | Wedbush | $80 → $93 | Maintains | Outperform |
| 07/28/2023 | -4.3% | Oppenheimer | $75 → $90 | Maintains | Outperform |
| 07/28/2023 | -25.56% | Rosenblatt | $61 → $70 | Maintains | Neutral |
| 07/28/2023 | -9.61% | Needham | $80 → $85 | Maintains | Buy |
| 07/28/2023 | -38.32% | Pivotal Research | $53 → $58 | Maintains | Sell |
| 07/28/2023 | 1.02% | JP Morgan | $90 → $95 | Maintains | Overweight |
| 07/27/2023 | -46.83% | Morgan Stanley | $50 → $50 | Reiterates | Underweight → Underweight |
| 07/21/2023 | -14.93% | Wedbush | → $80 | Reiterates | Outperform → Outperform |
| 07/17/2023 | -5.36% | Benchmark | → $89 | Reiterates | Buy → Buy |
| 06/29/2023 | -30.88% | Piper Sandler | → $65 | Initiates Coverage On | → Neutral |
| 06/23/2023 | -14.93% | Needham | → $80 | Reiterates | Buy → Buy |
| 06/09/2023 | -35.13% | Rosenblatt | → $61 | Reiterates | Neutral → Neutral |
| 06/07/2023 | -35.13% | Rosenblatt | → $61 | Reiterates | Neutral → Neutral |
| 05/03/2023 | -20.25% | Stephens & Co. | → $75 | Reiterates | → Overweight |
| 05/02/2023 | -14.93% | Needham | → $80 | Reiterates | → Buy |
| 04/28/2023 | -30.88% | Truist Securities | $70 → $65 | Maintains | Hold |
| 04/27/2023 | -20.25% | Stephens & Co. | → $75 | Reiterates | → Overweight |
| 04/27/2023 | -14.93% | Wedbush | → $80 | Reiterates | → Outperform |
| 04/27/2023 | -20.25% | Oppenheimer | $85 → $75 | Maintains | Outperform |
| 04/27/2023 | -35.13% | Rosenblatt | $64 → $61 | Maintains | Neutral |
| 04/27/2023 | -14.93% | Needham | → $80 | Reiterates | → Buy |
| 04/27/2023 | -33.01% | Wells Fargo | $67 → $63 | Maintains | Equal-Weight |
| 04/27/2023 | -43.64% | Pivotal Research | $55 → $53 | Maintains | Sell |
| 04/24/2023 | -5.36% | Benchmark | → $89 | Reiterates | → Buy |
| 04/11/2023 | -24.5% | Baird | → $71 | Initiates Coverage On | → Neutral |
| 03/31/2023 | -31.94% | Rosenblatt | $76 → $64 | Maintains | Neutral |
| 03/27/2023 | -20.25% | Susquehanna | → $75 | Upgrades | Neutral → Positive |
| 03/14/2023 | — | Wolfe Research | Upgrades | Underperform → Peer Perform | |
| 03/13/2023 | -14.93% | Wedbush | → $80 | Reiterates | → Outperform |
| 02/24/2023 | -14.93% | Needham | → $80 | Reiterates | → Buy |
| 02/17/2023 | -46.83% | Morgan Stanley | $45 → $50 | Maintains | Underweight |
| 02/17/2023 | -9.61% | B of A Securities | $45 → $85 | Upgrades | Underperform → Buy |
| 02/16/2023 | -25.56% | Stephens & Co. | → $70 | Reiterates | → Overweight |
| 02/16/2023 | -20.25% | Susquehanna | $58 → $75 | Maintains | Neutral |
| 02/16/2023 | -5.36% | Benchmark | $63 → $89 | Maintains | Buy |
| 02/16/2023 | -14.93% | Wedbush | $75 → $80 | Maintains | Outperform |
| 02/16/2023 | -20.25% | Loop Capital | $56 → $75 | Maintains | Buy |
| 02/16/2023 | -19.18% | Rosenblatt | $44 → $76 | Maintains | Neutral |
| 02/16/2023 | -41.51% | Pivotal Research | $40 → $55 | Maintains | Sell |
| 02/16/2023 | -14.93% | Needham | $65 → $80 | Maintains | Buy |
| 02/16/2023 | -19.18% | Atlantic Equities | → $76 | Upgrades | Underweight → Neutral |
| 02/14/2023 | -20.25% | Citigroup | $80 → $75 | Maintains | Buy |
| 02/13/2023 | -30.88% | Benchmark | → $65 | Reiterates | → Buy |
| 02/10/2023 | -20.25% | Oppenheimer | $70 → $75 | Maintains | Outperform |
| 01/26/2023 | -30.88% | Needham | → $65 | Reiterates | → Buy |
| 01/17/2023 | -46.83% | Truist Securities | $90 → $50 | Downgrades | Buy → Hold |
| 01/12/2023 | -68.1% | Jefferies | $45 → $30 | Downgrades | Hold → Underperform |
| 11/29/2022 | — | Keybanc | Downgrades | Overweight → Sector Weight | |
| 11/11/2022 | -52.15% | Jefferies | → $45 | Initiates Coverage On | → Hold |
| 11/04/2022 | -39.39% | Cannonball Research | → $57 | Downgrades | Buy → Neutral |
| 11/03/2022 | — | Pivotal Research | Downgrades | Hold → Sell | |
| 11/03/2022 | -30.88% | Needham | $95 → $65 | Maintains | Buy |
| 11/03/2022 | -52.15% | Morgan Stanley | $50 → $45 | Maintains | Underweight |
| 11/03/2022 | — | Guggenheim | Downgrades | Buy → Neutral | |
| 11/03/2022 | -45.77% | Rosenblatt | $100 → $51 | Downgrades | Buy → Neutral |
| 11/01/2022 | -23.44% | Keybanc | $80 → $72 | Maintains | Overweight |
| 10/31/2022 | -20.25% | Wedbush | $85 → $75 | Maintains | Outperform |
| 10/26/2022 | — | Cleveland Research | Downgrades | Buy → Neutral | |
| 10/18/2022 | -46.83% | Morgan Stanley | $55 → $50 | Maintains | Underweight |
| 09/08/2022 | -36.2% | Pivotal Research | → $60 | Upgrades | Sell → Hold |
| 08/26/2022 | -4.3% | Truist Securities | $120 → $90 | Maintains | Buy |
| 08/10/2022 | -34.07% | MoffettNathanson | → $62 | Downgrades | Market Perform → Underperform |
| 08/08/2022 | — | Pivotal Research | Downgrades | Hold → Sell | |
| 08/03/2022 | 32.92% | Citigroup | $165 → $125 | Maintains | Buy |
| 08/01/2022 | -41.51% | Morgan Stanley | $80 → $55 | Maintains | Underweight |
| 07/29/2022 | 6.34% | JP Morgan | $150 → $100 | Maintains | Overweight |
| 07/29/2022 | -4.3% | Benchmark | $150 → $90 | Maintains | Buy |
| 07/29/2022 | -14.93% | Oppenheimer | $135 → $80 | Maintains | Outperform |
| 07/29/2022 | -36.2% | Pivotal Research | $80 → $60 | Maintains | Hold |
| 07/29/2022 | 1.02% | Needham | $205 → $95 | Maintains | Buy |
| 07/29/2022 | -25.56% | Susquehanna | $200 → $70 | Downgrades | Positive → Neutral |
| 07/29/2022 | -20.25% | Evercore ISI Group | → $75 | Downgrades | Outperform → In-Line |
| 07/29/2022 | -14.93% | Keybanc | $105 → $80 | Maintains | Overweight |
| 07/27/2022 | 27.61% | Truist Securities | $150 → $120 | Maintains | Buy |
| 07/26/2022 | — | Raymond James | Initiates Coverage On | → Market Perform | |
| 07/26/2022 | -18.12% | Wolfe Research | → $77 | Downgrades | Peer Perform → Underperform |
| 07/22/2022 | 59.51% | JP Morgan | $175 → $150 | Maintains | Overweight |
| 07/18/2022 | -14.93% | Morgan Stanley | $105 → $80 | Maintains | Underweight |
| 07/15/2022 | 11.65% | Keybanc | $160 → $105 | Maintains | Overweight |
| 07/12/2022 | 22.29% | Guggenheim | $145 → $115 | Maintains | Buy |
| 07/07/2022 | 48.87% | Evercore ISI Group | $185 → $140 | Maintains | Outperform |
| 07/07/2022 | 75.46% | Citigroup | $175 → $165 | Maintains | Buy |
| 06/02/2022 | 7.4% | Wolfe Research | → $101 | Initiates Coverage On | → Peer Perform |
| 05/27/2022 | -14.93% | Pivotal Research | → $80 | Upgrades | Sell → Hold |
| 05/03/2022 | 86.09% | Citigroup | $225 → $175 | Maintains | Buy |
| 04/29/2022 | 22.29% | Wells Fargo | $125 → $115 | Maintains | Equal-Weight |
| 04/29/2022 | 11.65% | Morgan Stanley | $115 → $105 | Maintains | Underweight |
| 04/29/2022 | 59.51% | Deutsche Bank | $210 → $150 | Maintains | Buy |
| 04/29/2022 | — | MoffettNathanson | Upgrades | Sell → Neutral | |
| 04/27/2022 | 54.19% | B of A Securities | $235 → $145 | Maintains | Buy |
| 04/19/2022 | 99.91% | Rosenblatt | → $188 | Initiates Coverage On | → Buy |
| 04/11/2022 | 59.51% | Keybanc | $165 → $150 | Maintains | Overweight |
| 03/25/2022 | 139.26% | Citigroup | $250 → $225 | Maintains | Buy |
| 02/22/2022 | 22.29% | Morgan Stanley | $190 → $115 | Maintains | Underweight |
| 02/18/2022 | 224.33% | Benchmark | $325 → $305 | Maintains | Buy |
| 02/18/2022 | 43.56% | Guggenheim | $210 → $135 | Maintains | Buy |
| 02/18/2022 | 32.92% | Wells Fargo | $305 → $125 | Maintains | Equal-Weight |
| 02/18/2022 | 123.31% | Deutsche Bank | $300 → $210 | Maintains | Buy |
| 02/18/2022 | 59.51% | Wedbush | $220 → $150 | Maintains | Outperform |
| 02/18/2022 | 1.02% | Pivotal Research | $350 → $95 | Downgrades | Hold → Sell |
| 02/18/2022 | 75.46% | Keybanc | $325 → $165 | Maintains | Overweight |
| 01/20/2022 | 219.01% | Deutsche Bank | $400 → $300 | Maintains | Buy |
| 01/11/2022 | 245.6% | Keybanc | $430 → $325 | Maintains | Overweight |
| 01/05/2022 | 44.62% | Atlantic Equities | → $136 | Initiates Coverage On | → Underweight |
| 12/15/2021 | 234.96% | JP Morgan | $435 → $315 | Maintains | Overweight |
| 12/15/2021 | 102.04% | Morgan Stanley | $295 → $190 | Maintains | Underweight |
| 12/10/2021 | 261.55% | Needham | $550 → $340 | Maintains | Buy |
| 11/17/2021 | 282.82% | Truist Securities | $390 → $360 | Maintains | Buy |
| 11/17/2021 | 133.94% | MoffettNathanson | $330 → $220 | Downgrades | Neutral → Sell |
| 11/04/2021 | 213.7% | Morgan Stanley | $310 → $295 | Maintains | Underweight |
| 11/04/2021 | 431.69% | Rosenblatt | $560 → $500 | Maintains | Buy |
| 11/04/2021 | 272.18% | Pivotal Research | $410 → $350 | Maintains | Hold |
| 11/04/2021 | 357.25% | Keybanc | $460 → $430 | Maintains | Overweight |
| 11/02/2021 | 389.15% | Keybanc | $490 → $460 | Maintains | Overweight |
| 09/24/2021 | 272.18% | Wells Fargo | $488 → $350 | Downgrades | Overweight → Equal-Weight |
| 09/23/2021 | 320.03% | Guggenheim | → $395 | Upgrades | Neutral → Buy |
| 08/27/2021 | 314.72% | Truist Securities | $367 → $390 | Maintains | Buy |
| 08/19/2021 | 335.98% | Citigroup | $450 → $410 | Maintains | Buy |
| 08/05/2021 | 229.65% | Morgan Stanley | $325 → $310 | Maintains | Underweight |
| 08/05/2021 | 405.1% | Stephens & Co. | $400 → $475 | Upgrades | Equal-Weight → Overweight |
| 08/02/2021 | 245.6% | Morgan Stanley | $300 → $325 | Maintains | Underweight |
| 06/24/2021 | 415.74% | Macquarie | $400 → $485 | Maintains | Outperform |
| 05/14/2021 | 378.52% | Citigroup | $460 → $450 | Maintains | Buy |
| 05/07/2021 | 378.52% | Loop Capital | → $450 | Upgrades | Hold → Buy |
| 05/07/2021 | 219.01% | Morgan Stanley | $275 → $300 | Maintains | Underweight |
| 05/07/2021 | 389.15% | Keybanc | $518 → $460 | Maintains | Overweight |
| 04/29/2021 | — | Wedbush | Upgrades | Neutral → Outperform | |
| 04/06/2021 | 325.35% | Evercore ISI Group | → $400 | Initiates Coverage On | → Outperform |
| 03/30/2021 | 290.26% | Truist Securities | $480 → $367 | Upgrades | Hold → Buy |
| 03/03/2021 | 450.83% | Keybanc | → $518 | Upgrades | Sector Weight → Overweight |
| 02/22/2021 | 484.86% | Needham | $400 → $550 | Maintains | Buy |
| 02/19/2021 | 451.89% | Wells Fargo | $414 → $519 | Maintains | Overweight |
| 02/19/2021 | 495.49% | Rosenblatt | $420 → $560 | Maintains | Buy |
| 02/19/2021 | 484.86% | Needham | $400 → $550 | Maintains | Buy |
| 02/18/2021 | 314.72% | Truist Securities | $220 → $390 | Maintains | Hold |
| 02/17/2021 | 192.43% | Morgan Stanley | $200 → $275 | Maintains | Underweight |
| 01/25/2021 | 431.69% | B of A Securities | $380 → $500 | Maintains | Buy |
| 01/19/2021 | 405.1% | JP Morgan | → $475 | Initiates Coverage On | → Overweight |
| 01/08/2021 | 346.62% | Rosenblatt | $260 → $420 | Maintains | Buy |
| 01/07/2021 | 325.35% | Needham | $315 → $400 | Maintains | Buy |
| 12/17/2020 | 335.98% | Benchmark | $300 → $410 | Maintains | Buy |
| 12/09/2020 | 298.77% | Citigroup | $220 → $375 | Maintains | Buy |
| 11/24/2020 | 229.65% | B of A Securities | $260 → $310 | Reiterates | → Buy |
| 11/23/2020 | 234.96% | Needham | $255 → $315 | Maintains | Buy |
| 11/06/2020 | 176.48% | Rosenblatt | $195 → $260 | Maintains | Buy |
| 11/04/2020 | 59.51% | Morgan Stanley | $110 → $150 | Maintains | Underweight |
| 11/02/2020 | 133.94% | Wedbush | $160 → $220 | Maintains | Neutral |
| 10/15/2020 | — | Keybanc | Downgrades | Overweight → Sector Weight | |
| 10/08/2020 | 149.89% | Deutsche Bank | $185 → $235 | Maintains | Buy |
| 10/08/2020 | 171.16% | Needham | $190 → $255 | Maintains | Buy |
| 10/01/2020 | 133.94% | Citigroup | $180 → $220 | Maintains | Buy |
| 09/15/2020 | 142.45% | Keybanc | → $228 | Initiates Coverage On | → Overweight |
| 09/08/2020 | 128.63% | Wells Fargo | → $215 | Initiates Coverage On | → Overweight |
| 08/26/2020 | 91.41% | Citigroup | → $180 | Initiates Coverage On | → Buy |
| 08/12/2020 | 96.72% | Deutsche Bank | → $185 | Initiates Coverage On | → Buy |
| 08/06/2020 | 70.14% | Wedbush | $136 → $160 | Maintains | Neutral |
| 08/06/2020 | 96.72% | Benchmark | $180 → $185 | Maintains | Buy |
| 08/06/2020 | 107.36% | Rosenblatt | $190 → $195 | Maintains | Buy |
| 08/06/2020 | 102.04% | Needham | $150 → $190 | Maintains | Buy |
| 08/04/2020 | 102.04% | Rosenblatt | $145 → $190 | Maintains | Buy |
| 07/20/2020 | 54.19% | MoffettNathanson | → $145 | Initiates Coverage On | → Neutral |
| 05/22/2020 | 11.65% | Stephens & Co. | $155 → $105 | Downgrades | Overweight → Equal-Weight |
| 05/08/2020 | 44.62% | Wedbush | $86 → $136 | Maintains | Neutral |
| 05/08/2020 | 49.94% | RBC Capital | $139 → $141 | Maintains | Outperform |
| 04/29/2020 | 62.7% | Benchmark | → $153 | Initiates Coverage On | → Buy |
| 04/28/2020 | — | Guggenheim | Downgrades | Buy → Neutral | |
| 04/14/2020 | 47.81% | RBC Capital | $142 → $139 | Maintains | Outperform |
| 04/14/2020 | 59.51% | Needham | $200 → $150 | Maintains | Buy |
| 04/14/2020 | 27.61% | Oppenheimer | $110 → $120 | Maintains | Outperform |
| 03/19/2020 | -27.69% | Loop Capital | → $68 | Upgrades | Sell → Hold |
| 02/14/2020 | 22.29% | Wedbush | $105 → $115 | Maintains | Neutral |
| 02/14/2020 | 102.04% | Rosenblatt | $159 → $190 | Reiterates | → Buy |
| 12/03/2019 | 112.68% | Needham | $150 → $200 | Maintains | Buy |
| 12/02/2019 | 16.97% | Morgan Stanley | → $110 | Downgrades | Equal-Weight → Underweight |
| 11/22/2019 | 80.77% | Macquarie | $130 → $170 | Maintains | Outperform |
| 11/15/2019 | 70.14% | B of A Securities | $150 → $160 | Reiterates | → Buy |
| 11/07/2019 | 59.51% | Guggenheim | $170 → $150 | Maintains | Buy |
| 11/07/2019 | 70.14% | RBC Capital | $155 → $160 | Maintains | Outperform |
| 11/05/2019 | 69.08% | Rosenblatt | $134 → $159 | Reiterates | → Buy |
| 10/28/2019 | 63.76% | B of A Securities | → $154 | Initiates Coverage On | → Buy |
| 10/11/2019 | 64.82% | RBC Capital | $107 → $155 | Upgrades | Sector Perform → Outperform |
| 10/09/2019 | — | Macquarie | Upgrades | Neutral → Outperform | |
| 09/20/2019 | 64.82% | Oppenheimer | $120 → $155 | Maintains | Outperform |
| 09/20/2019 | -36.2% | Pivotal Research | → $60 | Initiates Coverage On | → Sell |
| 09/18/2019 | 80.77% | Guggenheim | $119 → $170 | Maintains | Buy |
| 09/09/2019 | 70.14% | SunTrust Robinson Humphrey | $63 → $160 | Maintains | Hold |
| 09/04/2019 | 96.72% | DA Davidson | $135 → $185 | Maintains | Buy |
| 08/08/2019 | 42.49% | Rosenblatt | $77 → $134 | Upgrades | Neutral → Buy |
| 08/08/2019 | 27.61% | Stephens & Co. | $84 → $120 | Upgrades | Equal-Weight → Overweight |
| 08/07/2019 | — | Vertical Research | Upgrades | Mixed → Positive | |
| 07/02/2019 | -4.3% | RBC Capital | → $90 | Downgrades | Outperform → Sector Perform |
| 06/05/2019 | 26.54% | Guggenheim | $75 → $119 | Upgrades | Neutral → Buy |
| 05/28/2019 | — | Stephens & Co. | Downgrades | Overweight → Equal-Weight | |
| 05/23/2019 | 16.97% | DA Davidson | $92 → $110 | Maintains | Buy |
| 05/10/2019 | -25.56% | Morgan Stanley | $46 → $70 | Maintains | Equal-Weight |
| 05/09/2019 | -4.3% | RBC Capital | $70 → $90 | Maintains | Outperform |
| 05/09/2019 | -10.68% | Keybanc | $76 → $84 | Maintains | Overweight |
| 05/07/2019 | -10.68% | Stephens & Co. | → $84 | Initiates Coverage On | → Overweight |
| 05/01/2019 | — | Vertical Research | Upgrades | Negative → Mixed | |
| 04/23/2019 | — | Susquehanna | Initiates Coverage On | → Positive | |
| 04/09/2019 | -46.83% | Citigroup | $53 → $50 | Downgrades | Neutral → Sell |
| 04/08/2019 | — | Citigroup | Downgrades | Neutral → Sell | |
| 04/04/2019 | -23.44% | Guggenheim | $77 → $72 | Downgrades | Buy → Neutral |
| 04/02/2019 | -33.01% | Rosenblatt | → $63 | Initiates Coverage On | → Neutral |
| 04/01/2019 | -19.18% | Keybanc | $63 → $76 | Maintains | Overweight |
| 03/13/2019 | — | Loop Capital | Downgrades | Hold → Sell | |
| 02/25/2019 | -43.64% | Citigroup | $44 → $53 | Maintains | Neutral |
| 02/22/2019 | — | Wedbush | Downgrades | Outperform → Neutral | |
| 01/14/2019 | -53.21% | Citigroup | $60 → $44 | Maintains | Neutral |
| 12/19/2018 | -37.26% | Keybanc | $81 → $59 | Maintains | Overweight |
| 12/18/2018 | -61.72% | SunTrust Robinson Humphrey | → $36 | Initiates Coverage On | → Hold |