Roku (NASDAQ:ROKU) Analyst Ratings
| Date | Upside/Downside | Analyst Firm | Price Target Change | Rating Change | Previous / Current Rating |
|---|---|---|---|---|---|
| 12/15/2023 | -33.66% | MoffettNathanson | $64 → $66 | Downgrades | Neutral → Sell |
| 11/27/2023 | 16.61% | Cannonball Research | → $116 | Upgrades | Neutral → Buy |
| 11/02/2023 | 0.52% | Susquehanna | $95 → $100 | Maintains | Positive |
| 11/02/2023 | -24.61% | Pivotal Research | $58 → $75 | Upgrades | Sell → Hold |
| 10/31/2023 | -44.71% | MoffettNathanson | → $55 | Upgrades | Sell → Neutral |
| 10/23/2023 | -29.63% | Truist Securities | $80 → $70 | Maintains | Hold |
| 10/11/2023 | -18.58% | Piper Sandler | $90 → $81 | Maintains | Neutral |
| 10/06/2023 | — | Seaport Global | Initiates Coverage On | → Neutral | |
| 09/28/2023 | -21.59% | Citigroup | $100 → $78 | Maintains | Neutral |
| 09/27/2023 | — | Raymond James | Reinstates | → Market Perform | |
| 09/07/2023 | 0.52% | JP Morgan | $95 → $100 | Maintains | Overweight |
| 09/07/2023 | 2.53% | DA Davidson | $100 → $102 | Maintains | Buy |
| 09/07/2023 | 0.52% | Wedbush | $93 → $100 | Maintains | Outperform |
| 09/07/2023 | -4.5% | Susquehanna | → $95 | Reiterates | Positive → Positive |
| 09/07/2023 | 15.6% | Benchmark | $89 → $115 | Maintains | Buy |
| 09/07/2023 | -16.57% | Rosenblatt | $70 → $83 | Maintains | Neutral |
| 09/07/2023 | -14.56% | Loop Capital | → $85 | Downgrades | Buy → Hold |
| 09/07/2023 | 0.52% | Needham | $85 → $100 | Maintains | Buy |
| 09/06/2023 | -19.58% | Truist Securities | → $80 | Reiterates | Hold → Hold |
| 09/06/2023 | 10.57% | Oppenheimer | $90 → $110 | Maintains | Outperform |
| 08/17/2023 | 0.52% | DA Davidson | $81 → $100 | Maintains | Buy |
| 08/03/2023 | — | Citigroup | Downgrades | Buy → Neutral | |
| 08/01/2023 | -44.71% | Morgan Stanley | $50 → $55 | Maintains | Underweight |
| 07/31/2023 | -19.58% | Truist Securities | $65 → $80 | Maintains | Hold |
| 07/31/2023 | -44.71% | Morgan Stanley | $50 → $55 | Maintains | Underweight |
| 07/28/2023 | -6.51% | Wedbush | $80 → $93 | Maintains | Outperform |
| 07/28/2023 | -9.53% | Oppenheimer | $75 → $90 | Maintains | Outperform |
| 07/28/2023 | -29.63% | Rosenblatt | $61 → $70 | Maintains | Neutral |
| 07/28/2023 | -14.56% | Needham | $80 → $85 | Maintains | Buy |
| 07/28/2023 | -41.7% | Pivotal Research | $53 → $58 | Maintains | Sell |
| 07/28/2023 | -4.5% | JP Morgan | $90 → $95 | Maintains | Overweight |
| 07/27/2023 | -49.74% | Morgan Stanley | $50 → $50 | Reiterates | Underweight → Underweight |
| 07/21/2023 | -19.58% | Wedbush | → $80 | Reiterates | Outperform → Outperform |
| 07/17/2023 | -10.53% | Benchmark | → $89 | Reiterates | Buy → Buy |
| 06/29/2023 | -34.66% | Piper Sandler | → $65 | Initiates Coverage On | → Neutral |
| 06/23/2023 | -19.58% | Needham | → $80 | Reiterates | Buy → Buy |
| 06/09/2023 | -38.68% | Rosenblatt | → $61 | Reiterates | Neutral → Neutral |
| 06/07/2023 | -38.68% | Rosenblatt | → $61 | Reiterates | Neutral → Neutral |
| 05/03/2023 | -24.61% | Stephens & Co. | → $75 | Reiterates | → Overweight |
| 05/02/2023 | -19.58% | Needham | → $80 | Reiterates | → Buy |
| 04/28/2023 | -34.66% | Truist Securities | $70 → $65 | Maintains | Hold |
| 04/27/2023 | -24.61% | Stephens & Co. | → $75 | Reiterates | → Overweight |
| 04/27/2023 | -19.58% | Wedbush | → $80 | Reiterates | → Outperform |
| 04/27/2023 | -24.61% | Oppenheimer | $85 → $75 | Maintains | Outperform |
| 04/27/2023 | -38.68% | Rosenblatt | $64 → $61 | Maintains | Neutral |
| 04/27/2023 | -19.58% | Needham | → $80 | Reiterates | → Buy |
| 04/27/2023 | -36.67% | Wells Fargo | $67 → $63 | Maintains | Equal-Weight |
| 04/27/2023 | -46.72% | Pivotal Research | $55 → $53 | Maintains | Sell |
| 04/24/2023 | -10.53% | Benchmark | → $89 | Reiterates | → Buy |
| 04/11/2023 | -28.63% | Baird | → $71 | Initiates Coverage On | → Neutral |
| 03/31/2023 | -35.67% | Rosenblatt | $76 → $64 | Maintains | Neutral |
| 03/27/2023 | -24.61% | Susquehanna | → $75 | Upgrades | Neutral → Positive |
| 03/14/2023 | — | Wolfe Research | Upgrades | Underperform → Peer Perform | |
| 03/13/2023 | -19.58% | Wedbush | → $80 | Reiterates | → Outperform |
| 02/24/2023 | -19.58% | Needham | → $80 | Reiterates | → Buy |
| 02/17/2023 | -49.74% | Morgan Stanley | $45 → $50 | Maintains | Underweight |
| 02/17/2023 | -14.56% | B of A Securities | $45 → $85 | Upgrades | Underperform → Buy |
| 02/16/2023 | -29.63% | Stephens & Co. | → $70 | Reiterates | → Overweight |
| 02/16/2023 | -24.61% | Susquehanna | $58 → $75 | Maintains | Neutral |
| 02/16/2023 | -10.53% | Benchmark | $63 → $89 | Maintains | Buy |
| 02/16/2023 | -19.58% | Wedbush | $75 → $80 | Maintains | Outperform |
| 02/16/2023 | -24.61% | Loop Capital | $56 → $75 | Maintains | Buy |
| 02/16/2023 | -23.6% | Rosenblatt | $44 → $76 | Maintains | Neutral |
| 02/16/2023 | -44.71% | Pivotal Research | $40 → $55 | Maintains | Sell |
| 02/16/2023 | -19.58% | Needham | $65 → $80 | Maintains | Buy |
| 02/16/2023 | -23.6% | Atlantic Equities | → $76 | Upgrades | Underweight → Neutral |
| 02/14/2023 | -24.61% | Citigroup | $80 → $75 | Maintains | Buy |
| 02/13/2023 | -34.66% | Benchmark | → $65 | Reiterates | → Buy |
| 02/10/2023 | -24.61% | Oppenheimer | $70 → $75 | Maintains | Outperform |
| 01/26/2023 | -34.66% | Needham | → $65 | Reiterates | → Buy |
| 01/17/2023 | -49.74% | Truist Securities | $90 → $50 | Downgrades | Buy → Hold |
| 01/12/2023 | -69.84% | Jefferies | $45 → $30 | Downgrades | Hold → Underperform |
| 11/29/2022 | — | Keybanc | Downgrades | Overweight → Sector Weight | |
| 11/11/2022 | -54.76% | Jefferies | → $45 | Initiates Coverage On | → Hold |
| 11/04/2022 | -42.7% | Cannonball Research | → $57 | Downgrades | Buy → Neutral |
| 11/03/2022 | — | Pivotal Research | Downgrades | Hold → Sell | |
| 11/03/2022 | -34.66% | Needham | $95 → $65 | Maintains | Buy |
| 11/03/2022 | -54.76% | Morgan Stanley | $50 → $45 | Maintains | Underweight |
| 11/03/2022 | — | Guggenheim | Downgrades | Buy → Neutral | |
| 11/03/2022 | -48.73% | Rosenblatt | $100 → $51 | Downgrades | Buy → Neutral |
| 11/01/2022 | -27.62% | Keybanc | $80 → $72 | Maintains | Overweight |
| 10/31/2022 | -24.61% | Wedbush | $85 → $75 | Maintains | Outperform |
| 10/26/2022 | — | Cleveland Research | Downgrades | Buy → Neutral | |
| 10/18/2022 | -49.74% | Morgan Stanley | $55 → $50 | Maintains | Underweight |
| 09/08/2022 | -39.69% | Pivotal Research | → $60 | Upgrades | Sell → Hold |
| 08/26/2022 | -9.53% | Truist Securities | $120 → $90 | Maintains | Buy |
| 08/10/2022 | -37.68% | MoffettNathanson | → $62 | Downgrades | Market Perform → Underperform |
| 08/08/2022 | — | Pivotal Research | Downgrades | Hold → Sell | |
| 08/03/2022 | 25.65% | Citigroup | $165 → $125 | Maintains | Buy |
| 08/01/2022 | -44.71% | Morgan Stanley | $80 → $55 | Maintains | Underweight |
| 07/29/2022 | 0.52% | JP Morgan | $150 → $100 | Maintains | Overweight |
| 07/29/2022 | -9.53% | Benchmark | $150 → $90 | Maintains | Buy |
| 07/29/2022 | -19.58% | Oppenheimer | $135 → $80 | Maintains | Outperform |
| 07/29/2022 | -39.69% | Pivotal Research | $80 → $60 | Maintains | Hold |
| 07/29/2022 | -4.5% | Needham | $205 → $95 | Maintains | Buy |
| 07/29/2022 | -29.63% | Susquehanna | $200 → $70 | Downgrades | Positive → Neutral |
| 07/29/2022 | -24.61% | Evercore ISI Group | → $75 | Downgrades | Outperform → In-Line |
| 07/29/2022 | -19.58% | Keybanc | $105 → $80 | Maintains | Overweight |
| 07/27/2022 | 20.63% | Truist Securities | $150 → $120 | Maintains | Buy |
| 07/26/2022 | — | Raymond James | Initiates Coverage On | → Market Perform | |
| 07/26/2022 | -22.6% | Wolfe Research | → $77 | Downgrades | Peer Perform → Underperform |
| 07/22/2022 | 50.78% | JP Morgan | $175 → $150 | Maintains | Overweight |
| 07/18/2022 | -19.58% | Morgan Stanley | $105 → $80 | Maintains | Underweight |
| 07/15/2022 | 5.55% | Keybanc | $160 → $105 | Maintains | Overweight |
| 07/12/2022 | 15.6% | Guggenheim | $145 → $115 | Maintains | Buy |
| 07/07/2022 | 40.73% | Evercore ISI Group | $185 → $140 | Maintains | Outperform |
| 07/07/2022 | 65.86% | Citigroup | $175 → $165 | Maintains | Buy |
| 06/02/2022 | 1.53% | Wolfe Research | → $101 | Initiates Coverage On | → Peer Perform |
| 05/27/2022 | -19.58% | Pivotal Research | → $80 | Upgrades | Sell → Hold |
| 05/03/2022 | 75.91% | Citigroup | $225 → $175 | Maintains | Buy |
| 04/29/2022 | 15.6% | Wells Fargo | $125 → $115 | Maintains | Equal-Weight |
| 04/29/2022 | 5.55% | Morgan Stanley | $115 → $105 | Maintains | Underweight |
| 04/29/2022 | 50.78% | Deutsche Bank | $210 → $150 | Maintains | Buy |
| 04/29/2022 | — | MoffettNathanson | Upgrades | Sell → Neutral | |
| 04/27/2022 | 45.76% | B of A Securities | $235 → $145 | Maintains | Buy |
| 04/19/2022 | 88.98% | Rosenblatt | → $188 | Initiates Coverage On | → Buy |
| 04/11/2022 | 50.78% | Keybanc | $165 → $150 | Maintains | Overweight |
| 03/25/2022 | 126.18% | Citigroup | $250 → $225 | Maintains | Buy |
| 02/22/2022 | 15.6% | Morgan Stanley | $190 → $115 | Maintains | Underweight |
| 02/18/2022 | 206.59% | Benchmark | $325 → $305 | Maintains | Buy |
| 02/18/2022 | 35.71% | Guggenheim | $210 → $135 | Maintains | Buy |
| 02/18/2022 | 25.65% | Wells Fargo | $305 → $125 | Maintains | Equal-Weight |
| 02/18/2022 | 111.1% | Deutsche Bank | $300 → $210 | Maintains | Buy |
| 02/18/2022 | 50.78% | Wedbush | $220 → $150 | Maintains | Outperform |
| 02/18/2022 | -4.5% | Pivotal Research | $350 → $95 | Downgrades | Hold → Sell |
| 02/18/2022 | 65.86% | Keybanc | $325 → $165 | Maintains | Overweight |
| 01/20/2022 | 201.57% | Deutsche Bank | $400 → $300 | Maintains | Buy |
| 01/11/2022 | 226.7% | Keybanc | $430 → $325 | Maintains | Overweight |
| 01/05/2022 | 36.71% | Atlantic Equities | → $136 | Initiates Coverage On | → Underweight |
| 12/15/2021 | 216.65% | JP Morgan | $435 → $315 | Maintains | Overweight |
| 12/15/2021 | 90.99% | Morgan Stanley | $295 → $190 | Maintains | Underweight |
| 12/10/2021 | 241.78% | Needham | $550 → $340 | Maintains | Buy |
| 11/17/2021 | 261.88% | Truist Securities | $390 → $360 | Maintains | Buy |
| 11/17/2021 | 121.15% | MoffettNathanson | $330 → $220 | Downgrades | Neutral → Sell |
| 11/04/2021 | 196.54% | Morgan Stanley | $310 → $295 | Maintains | Underweight |
| 11/04/2021 | 402.61% | Rosenblatt | $560 → $500 | Maintains | Buy |
| 11/04/2021 | 251.83% | Pivotal Research | $410 → $350 | Maintains | Hold |
| 11/04/2021 | 332.25% | Keybanc | $460 → $430 | Maintains | Overweight |
| 11/02/2021 | 362.4% | Keybanc | $490 → $460 | Maintains | Overweight |
| 09/24/2021 | 251.83% | Wells Fargo | $488 → $350 | Downgrades | Overweight → Equal-Weight |
| 09/23/2021 | 297.06% | Guggenheim | → $395 | Upgrades | Neutral → Buy |
| 08/27/2021 | 292.04% | Truist Securities | $367 → $390 | Maintains | Buy |
| 08/19/2021 | 312.14% | Citigroup | $450 → $410 | Maintains | Buy |
| 08/05/2021 | 211.62% | Morgan Stanley | $325 → $310 | Maintains | Underweight |
| 08/05/2021 | 377.48% | Stephens & Co. | $400 → $475 | Upgrades | Equal-Weight → Overweight |
| 08/02/2021 | 226.7% | Morgan Stanley | $300 → $325 | Maintains | Underweight |
| 06/24/2021 | 387.54% | Macquarie | $400 → $485 | Maintains | Outperform |
| 05/14/2021 | 352.35% | Citigroup | $460 → $450 | Maintains | Buy |
| 05/07/2021 | 352.35% | Loop Capital | → $450 | Upgrades | Hold → Buy |
| 05/07/2021 | 201.57% | Morgan Stanley | $275 → $300 | Maintains | Underweight |
| 05/07/2021 | 362.4% | Keybanc | $518 → $460 | Maintains | Overweight |
| 04/29/2021 | — | Wedbush | Upgrades | Neutral → Outperform | |
| 04/06/2021 | 302.09% | Evercore ISI Group | → $400 | Initiates Coverage On | → Outperform |
| 03/30/2021 | 268.92% | Truist Securities | $480 → $367 | Upgrades | Hold → Buy |
| 03/03/2021 | 420.71% | Keybanc | → $518 | Upgrades | Sector Weight → Overweight |
| 02/22/2021 | 452.87% | Needham | $400 → $550 | Maintains | Buy |
| 02/19/2021 | 421.71% | Wells Fargo | $414 → $519 | Maintains | Overweight |
| 02/19/2021 | 462.93% | Rosenblatt | $420 → $560 | Maintains | Buy |
| 02/19/2021 | 452.87% | Needham | $400 → $550 | Maintains | Buy |
| 02/18/2021 | 292.04% | Truist Securities | $220 → $390 | Maintains | Hold |
| 02/17/2021 | 176.44% | Morgan Stanley | $200 → $275 | Maintains | Underweight |
| 01/25/2021 | 402.61% | B of A Securities | $380 → $500 | Maintains | Buy |
| 01/19/2021 | 377.48% | JP Morgan | → $475 | Initiates Coverage On | → Overweight |
| 01/08/2021 | 322.2% | Rosenblatt | $260 → $420 | Maintains | Buy |
| 01/07/2021 | 302.09% | Needham | $315 → $400 | Maintains | Buy |
| 12/17/2020 | 312.14% | Benchmark | $300 → $410 | Maintains | Buy |
| 12/09/2020 | 276.96% | Citigroup | $220 → $375 | Maintains | Buy |
| 11/24/2020 | 211.62% | B of A Securities | $260 → $310 | Reiterates | → Buy |
| 11/23/2020 | 216.65% | Needham | $255 → $315 | Maintains | Buy |
| 11/06/2020 | 161.36% | Rosenblatt | $195 → $260 | Maintains | Buy |
| 11/04/2020 | 50.78% | Morgan Stanley | $110 → $150 | Maintains | Underweight |
| 11/02/2020 | 121.15% | Wedbush | $160 → $220 | Maintains | Neutral |
| 10/15/2020 | — | Keybanc | Downgrades | Overweight → Sector Weight | |
| 10/08/2020 | 136.23% | Deutsche Bank | $185 → $235 | Maintains | Buy |
| 10/08/2020 | 156.33% | Needham | $190 → $255 | Maintains | Buy |
| 10/01/2020 | 121.15% | Citigroup | $180 → $220 | Maintains | Buy |
| 09/15/2020 | 129.19% | Keybanc | → $228 | Initiates Coverage On | → Overweight |
| 09/08/2020 | 116.12% | Wells Fargo | → $215 | Initiates Coverage On | → Overweight |
| 08/26/2020 | 80.94% | Citigroup | → $180 | Initiates Coverage On | → Buy |
| 08/12/2020 | 85.97% | Deutsche Bank | → $185 | Initiates Coverage On | → Buy |
| 08/06/2020 | 60.84% | Wedbush | $136 → $160 | Maintains | Neutral |
| 08/06/2020 | 85.97% | Benchmark | $180 → $185 | Maintains | Buy |
| 08/06/2020 | 96.02% | Rosenblatt | $190 → $195 | Maintains | Buy |
| 08/06/2020 | 90.99% | Needham | $150 → $190 | Maintains | Buy |
| 08/04/2020 | 90.99% | Rosenblatt | $145 → $190 | Maintains | Buy |
| 07/20/2020 | 45.76% | MoffettNathanson | → $145 | Initiates Coverage On | → Neutral |
| 05/22/2020 | 5.55% | Stephens & Co. | $155 → $105 | Downgrades | Overweight → Equal-Weight |
| 05/08/2020 | 36.71% | Wedbush | $86 → $136 | Maintains | Neutral |
| 05/08/2020 | 41.74% | RBC Capital | $139 → $141 | Maintains | Outperform |
| 04/29/2020 | 53.8% | Benchmark | → $153 | Initiates Coverage On | → Buy |
| 04/28/2020 | — | Guggenheim | Downgrades | Buy → Neutral | |
| 04/14/2020 | 39.73% | RBC Capital | $142 → $139 | Maintains | Outperform |
| 04/14/2020 | 50.78% | Needham | $200 → $150 | Maintains | Buy |
| 04/14/2020 | 20.63% | Oppenheimer | $110 → $120 | Maintains | Outperform |
| 03/19/2020 | -31.64% | Loop Capital | → $68 | Upgrades | Sell → Hold |
| 02/14/2020 | 15.6% | Wedbush | $105 → $115 | Maintains | Neutral |
| 02/14/2020 | 90.99% | Rosenblatt | $159 → $190 | Reiterates | → Buy |
| 12/03/2019 | 101.05% | Needham | $150 → $200 | Maintains | Buy |
| 12/02/2019 | 10.57% | Morgan Stanley | → $110 | Downgrades | Equal-Weight → Underweight |
| 11/22/2019 | 70.89% | Macquarie | $130 → $170 | Maintains | Outperform |
| 11/15/2019 | 60.84% | B of A Securities | $150 → $160 | Reiterates | → Buy |
| 11/07/2019 | 50.78% | Guggenheim | $170 → $150 | Maintains | Buy |
| 11/07/2019 | 60.84% | RBC Capital | $155 → $160 | Maintains | Outperform |
| 11/05/2019 | 59.83% | Rosenblatt | $134 → $159 | Reiterates | → Buy |
| 10/28/2019 | 54.8% | B of A Securities | → $154 | Initiates Coverage On | → Buy |
| 10/11/2019 | 55.81% | RBC Capital | $107 → $155 | Upgrades | Sector Perform → Outperform |
| 10/09/2019 | — | Macquarie | Upgrades | Neutral → Outperform | |
| 09/20/2019 | 55.81% | Oppenheimer | $120 → $155 | Maintains | Outperform |
| 09/20/2019 | -39.69% | Pivotal Research | → $60 | Initiates Coverage On | → Sell |
| 09/18/2019 | 70.89% | Guggenheim | $119 → $170 | Maintains | Buy |
| 09/09/2019 | 60.84% | SunTrust Robinson Humphrey | $63 → $160 | Maintains | Hold |
| 09/04/2019 | 85.97% | DA Davidson | $135 → $185 | Maintains | Buy |
| 08/08/2019 | 34.7% | Rosenblatt | $77 → $134 | Upgrades | Neutral → Buy |
| 08/08/2019 | 20.63% | Stephens & Co. | $84 → $120 | Upgrades | Equal-Weight → Overweight |
| 08/07/2019 | — | Vertical Research | Upgrades | Mixed → Positive | |
| 07/02/2019 | -9.53% | RBC Capital | → $90 | Downgrades | Outperform → Sector Perform |
| 06/05/2019 | 19.62% | Guggenheim | $75 → $119 | Upgrades | Neutral → Buy |
| 05/28/2019 | — | Stephens & Co. | Downgrades | Overweight → Equal-Weight | |
| 05/23/2019 | 10.57% | DA Davidson | $92 → $110 | Maintains | Buy |
| 05/10/2019 | -29.63% | Morgan Stanley | $46 → $70 | Maintains | Equal-Weight |
| 05/09/2019 | -9.53% | RBC Capital | $70 → $90 | Maintains | Outperform |
| 05/09/2019 | -15.56% | Keybanc | $76 → $84 | Maintains | Overweight |
| 05/07/2019 | -15.56% | Stephens & Co. | → $84 | Initiates Coverage On | → Overweight |
| 05/01/2019 | — | Vertical Research | Upgrades | Negative → Mixed | |
| 04/23/2019 | — | Susquehanna | Initiates Coverage On | → Positive | |
| 04/09/2019 | -49.74% | Citigroup | $53 → $50 | Downgrades | Neutral → Sell |
| 04/08/2019 | — | Citigroup | Downgrades | Neutral → Sell | |
| 04/04/2019 | -27.62% | Guggenheim | $77 → $72 | Downgrades | Buy → Neutral |
| 04/02/2019 | -36.67% | Rosenblatt | → $63 | Initiates Coverage On | → Neutral |
| 04/01/2019 | -23.6% | Keybanc | $63 → $76 | Maintains | Overweight |
| 03/13/2019 | — | Loop Capital | Downgrades | Hold → Sell | |
| 02/25/2019 | -46.72% | Citigroup | $44 → $53 | Maintains | Neutral |
| 02/22/2019 | — | Wedbush | Downgrades | Outperform → Neutral | |
| 01/14/2019 | -55.77% | Citigroup | $60 → $44 | Maintains | Neutral |
| 12/19/2018 | -40.69% | Keybanc | $81 → $59 | Maintains | Overweight |
| 12/18/2018 | -63.81% | SunTrust Robinson Humphrey | → $36 | Initiates Coverage On | → Hold |