Buy Now Pay Later Helps Drive Online Holiday Spending, Adobe Says

Buy Now Pay Later is helping drive strong online spending so far this holiday season, Adobe Analytics says. BNPL spending on Saturday and Sunday rose 20% from last year, and is expected to rise nearly 19% to $782 million on Cyber Monday. “An uncertain demand environment pushed retailers to deliver big discounts this season, while also fortifying their e-commerce services with flexible payment methods,” says Vivek Pandya, a lead analyst at Adobe Digital Insights. “Consumers have taken note and spent at record rates during the big shopping days, despite dealing with rising costs in other parts of their lives.”

Scroll to Top