Ford Motor expects new U.S. car prices to fall 5 percent this year

Ford Motor Co. expects new U.S. car prices to fall about 5 percent this year as automakers ramp up discounts, giving consumers a temporary relief from last year’s price shock. Parts shortages have drained dealerships’ vast inventories over the past three years and pushed the average selling price of a new car to a record $49,507 last December, according to Kelley Blue Book. But Ford believes that will ease this year.

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