United Airlines plans to significantly boost its first class seats offering in the upcoming years as customers think differently about paying higher prices to travel in the midst of an inventory-led environment. The airline seeks to increase its first class seats per departure from 9 in 2019 to 16 by 2027, representing an 80% chief commercial officer Andrew Nocella says in a call with analysts. Six years ago, United Airlines didn’t offer premium products that many of its best customers were willing to pay for, but the company is now making quick progress in correcting this disconnect in its commercial plans, Nocella adds.