General Mills says flat pet food sales in the most recent quarter reflect pet owners who are increasingly uncertain about their economic outlook. Some pet owners are shifting to more value-oriented products and channels and smaller pack-sizes. They are also spending more time away from home, pressuring sales of pet treats and wet food. General Mills says it is adapting its plans on pet food in response, including shifting its advertising to highlight the superiority of its ingredients and making sure it has the right sizes and prices in place. The company says it expects its pet business to remain challenged throughout FY24, though it is confident in growth opportunities for the business for the longterm.