Disney Touts Higher Per-Person Spending at Theme Parks

In a presentation laying out its plans to pour $60 billion into its theme parks and cruise line over the next decade, Disney puts the focus on its ability to drive more spending from each customer. From fiscal 2019 to fiscal 2022, per-capita spending at Disney’s U.S. parks has grown 42%. That doesn’t include Disney’s efforts this year to add lower-priced options at its parks. Disney says in the presentation that the 42% growth was lifted in part by pricing strategies but mostly by “other commercial strategies.”

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