Meta Platforms was set to extend its winning streak for a 20th consecutive trading day on Friday, cruising to new highs on a wave of support for the Instagram and Facebook parent’s artificial-intelligence strategy.
Shares of Meta Platforms rose 1.1% to $736.70, on track for a record high, according to Dow Jones Market Data. The stock has stomped its record for the previous longest rally, which lasted 11 days in September 2015.
Meta’s latest winning streak kicked off on Jan. 16, following reports that President-elect Donald Trump was weighing an executive order to delay the U.S. ban on TikTok. The rally is so long that it began in the final days of the Biden administration — since then, it has persisted through some of the most significant, market-rocking news.
That includes the looming threat of chip tariffs and the broad selloff triggered by Chinese start-up DeepSeek. In fact, Meta was one of few U.S. tech firms to see shares rise after DeepSeek ignited concerns about competition in the AI market.
Through Friday trading, the stock has gained more than 20% during the streak. The major indexes have gained, though considerably less. The S&P 500 has risen 2.9%, while the Dow Jones Industrial Average and tech-heavy Nasdaq Composite have risen 3.4% and 3.2%, respectively.
Meta CEO Mark Zuckerberg has leaned into investors’ voracious appetite for AI, even referring to 2025 as the technology’s “defining year.”
A deluge of news about the company’s AI strategy has fueled Meta’s gains. On Jan. 24, Zuckerberg said the company would invest $60 billion to $65 billion in capital expenditures this year, with a focus on building AI infrastructure. That’s 53% to 67% more than last year’s capex of $39 billion.
In the same announcement, which was shared via Facebook, Zuckerberg revealed that Meta planned to construct a two-gigawatt data center “so large it would cover a significant part of Manhattan,” with plans to bring around 1 gigawatt of computing power online in 2025.
Four days later, Meta reported fourth-quarter earnings that topped expectations, only giving the stock another leg up.
Management said employee compensation would be the second-largest driver of expense growth in 2025 as the company added technical talent in “priority areas” such as infrastructure and generative AI.
And the enthusiasm doesn’t seem to be stopping there. Meta’s Reality Labs hardware division is looking into the development of AI-powered humanoid robots, Bloomberg reported.