2025 is going to be a big year for artificial intelligence, Meta Global Business’s Nicola Mendelsohn tells Bloomberg at the World Economic Forum in Davos, Switzerland. Meta’s ad revenue has seen a 25% increase thanks to AI. Advertisers want to focus on growth, which can be boosted by using Gen AI tools provided by the platform. While there is a greater sense of frustration in the U.S. compared to Europe over the complications of the regulatory environment, there is more optimism in the U.S., Mendelsohn says. The company’s switch to community-based fact checking is in alignment with Meta’s aim to provide free expression to its users, Mendelsohn adds.