Value wars have broken out at McDonald’s, Burger King and other U.S. chains offering discounts on meals to try and lure customers back, but Domino’s Pizza thinks its approach to everyday value “breaks through the sea of sameness.” The world’s largest pizza chain says in a 2Q call that a loyalty program delivering rewards more quickly is paying off with consumers seeking deals, as are promotions through Uber Eats. Domino’s reported a U.S. same-store sales increase of 4.8% for 2Q, and many analysts were hoping the company would report a bigger lift in domestic sales. Domino’s sinks 10% in early trading.