Nike’s Corporate Plan Step in Right Direction, but Challenges Mount

Nike has named company veteran Thomas Clarke as a senior adviser to CEO John Donahoe, and John Hoke as president of innovation, according to Bloomberg. But there remains an ample amount of wood to chop for this executive team, Jefferies analysts say in a research note. This is a step in the right direction for the sneaker and apparel company, but it will most likely continue to face headwinds as it works to control its current product assortment and wholesale partnerships. This should lead to a pressured topline performance amid increased competition and softer customer reception to new product, the analysts add. Jefferies cuts its target price to $80 from $90 previously. Shares fall 0.2% to $73.28

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