Apple Looking to Ship 10% More New IPhones in 2024

Apple (AAPL) is looking to ship at least 90 million iPhone 16s in the second half of the year, driven by demand for the AI services from its new lineup, Bloomberg reported Wednesday.

The company told partners and suppliers that it’s aiming for about 10% growth in shipments of new iPhones compared to their predecessors, a person familiar with the matter told Bloomberg.

Apple shipped about 81 million iPhone 15s in the latter half of 2023.

Apple expects the addition of new artificial intelligence tools to drive demand for iPhone 16 when it launches later this year.

Earlier today, the company said it would include Microsoft-backed (MSFT) OpenAI’s ChatGPT into upcoming updates of iPhones as part of upgrades called Apple Intelligence.

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