Visa Inc. (NYSE:V) Baird 2024 Global Consumer, Technology & Services Conference June 5, 2024 9:40 AM ET
Company Participants
David Koning – Robert W. Baird
Conference Call Participants
Lisa Ellis – Global Head of Strategy
David Koning
Good morning, everyone. We’re live, and yes, welcome to our day here. So, thanks so much for joining. My name is David Koning. I’m a senior research analyst at Baird. I cover Payments and BPO. And very pleased to have Lisa with us, I think everybody’s very familiar with Lisa. We all swipe a lot, get a lot of rewards points. So, it’s been a great company for many, many years. Thrilled to have Lisa Ellis, their Global Head of Strategy with us. So, Lisa used to be a competitor of mine. She asked a ton of great strategic calls, or asked a ton of great strategic questions on the conference calls, so no surprise she’s Head of Strategy now at Visa. So, glad to have you here with us today, Lisa. And you’re relatively new. You just hit kind of six months at Visa in this role. Maybe give a quick overview of your role, your priorities, and what it’s like to be on the other side after being a sell-side analyst for many years?
Lisa Ellis
Yes, sure. Thanks, David, great to be here. Thanks, everyone. Yes, I just crossed over my six-month anniversary at Visa. I run Global Strategy for Visa. So, that means that I have a set of teams, both at the corporate level, as well as in each region, and each business unit of Visa. And we focus on everything from relatively near-term, out to 10-plus years’ strategy for Visa. So, thinking about trends, where the market is going, obviously, and then how that fits into what we should be doing with our business. And yes, you’re right, I came — many of you know me. I covered Visa as a sell-side analyst for 10years prior to joining. And then, before that, was a partner at McKinsey. So, it’s kind of a unique background to take on the strategy role.
David Koning
Yes, thank you.
Question-and-Answer Session
Operator
Q – David Koning
And what do you think stepping into the new role — now that you get to see everything internal, what do you think people underestimate about Visa?
Lisa Ellis
Yes, not surprisingly, I’ve gotten that question a lot in the last six months, what surprised, after looking at the company under a microscope externally, and then coming internally, what surprised me or what was different than I expected. I would say a couple of things I’d to highlight. One, it’s hard to overstate the power of the scale of Visa, which you really appreciate once you’re internally at the company. The fact that we operate in 200 countries around the world, have relationships with 16,000 banks around the world, have 130 merchant locations, over four billion credentials out there. The power of that scale, you realize when you’re internal.
For example, last week, I was out in Istanbul, at one of our major client events in the region; a very diverse region, of course. And it’s just astonishing to be in a forum with 800 clients from around [this EMEA] (ph) region, and interacting with folks from Kenya, folks from South Africa, folks from Dubai, and those markets are just so diverse and exciting, frankly. And it’s just that the power of what — they’re all looking for what Visa can bring to them, leveraging our experience in markets where digital payments have been around for 50 years, what then they can — innovations we can bring to them there.
A couple of other things I’d — second thing, the culture; Visa is amazing, which when you’re joined as an employee there’s always one thing you’re a little bit nervous about, but the people are just unbelievably collaborative, very performance oriented, a very friendly culture, very technology-centric; it’s great. And the one thing I’d say from a business perspective that as a research analyst was hard to really appreciate externally because Visa’s business when you just look at the income statement, at the aggregate level, is remarkably straightforward, right, for a company of the scale of Visa, which is part of what makes it such a fantastic investment.
But what you learn when you’re in turn and in Visa is the fact that Visa is both a fin and a tech, and we operate within the regulatory environments of the countries in which we operate, but then have the global scale that comes with being a technology company means that the business is very heterogeneous when you get inside of it, like each country is actually unique because you’re operating within whatever the regulatory and banking environment is in that country. And so, of course, there is a lot that we would leverage from country to country. But it’s a sort of unique strategic challenge, I’d say, to figure out how to find the right balance between what we can do at scale, and leverage that scale, but then have the right level of translation to the local regions.
David Koning
Yes. And you haven’t been to all 200 countries yet to see operations, right?
Lisa Ellis
Not yet, but I’ve been to a few. Yes, I hit India so far, Singapore so far, Istanbul, London, yes.
David Koning
And I’ve always wondered, so do the cards look substantially the same in every country, like if I all of a sudden had a card from Istanbul, would it look pretty much the same as my Chase card?
Lisa Ellis
Yes, the branding, for sure. And as many of you know, we just did a big refresh of the global brand of Visa, focused on small steps and taking small steps. And that branding, yes, is extremely consistent around the world. What is unique or different by market, of course, is exactly what the form factor is. So, for example, when I was in India, right, you see a lot of use of, say, a Google Pay wallet with the Visa digital credential in the Google Pay wallet being used at the point of sale. You see QR form factors, right, so it’s just there’s huge diversity in the form factors. A tremendous amount of digital issuance all over the world, which is a huge trend, right? So, you see the Visa brand, but you’re now seeing it increasingly in a digital context.
David Koning
Great. And maybe you could talk a little bit about the long-term growth algorithm. I think what’s so interesting about it is, for all the complexity and the different types of transactions and basis points, so all the stuff, it’s a relatively simple model if we just look at the numbers, which I think is part of why the stock works well, because it’s simple. But maybe give a little bit about what the growth algorithm, and then the opportunities for growth over time?
Lisa Ellis
Yes, sure. So, we think about the growth drivers of Visa driving from the three big segments of the business, of course, consumer payments, new flows are what we call CMS, commercial and money movement services, and then value-added services. And we do think of them building like that, the consumer payments business, of course, is the core, that’s the 60-year legacy of Visa. And then the commercial payments business or CMS is expanding into new payment flows, and then value-added services into other services that our clients consume or buy. We have tremendous growth opportunity. This is one thing, of course, I had a strong point of view about this as a research analyst. And I would say, internally, honestly, in many ways, if anything, I feel like the opportunity is even larger than I expected once you sort of really see the details.
In the consumer payments business, right, which is anchored to the global consumer spending, we estimate, which I know we made some new disclosures about this recently, that there’s still about $20 trillion in addressable market opportunity globally just in consumer payments. So, this is the continued digitization and modernization of consumer payments, of which at least about half, at least, is still cash and check around the world. And you see that, by the way, like I said, when I was just in Istanbul last week, talking with a team from Kenya, it’s a still 94% cash-based society. They were talking literally about how you build the trust and the habituation of using a digital payment in that market, for example, so a huge amount of opportunity there.
And then new flows, you’ve heard us talk about the numbers in new flows, that’s this $200 trillion or so in total payment volumes in new flows. Within that, there are pockets that are very addressable. The most obvious ones are things like the cardable B2B payments. There are B2B payments that lend themselves to being — to have a card used. I’ll say that’s another opportunity that is enormous outside the U.S. There are many issuers elsewhere in the world that are just learning how to do underwriting and risk scoring for small businesses. And this is a very interesting new adjacent market for them to get into, particularly given the rise and growth in SMBs that we’ve seen around the world coming out of COVID.
I’m sure some of you have seen the statistics around it, it’s a massive secular trend that, as you’ve seen things like cloud computing, broadband internet access, smartphone access, this massive democratization of commerce where you have hundreds and hundreds of millions of small businesses we estimate. At Visa, we call them the one trillion sellers, that is this massive secular growth area in small businesses that are digitizing. And that’s like a good example within that — I know that $200 trillion can feel very amorphous a lot of the time, like what’s in the $200 trillion? That’s a very good example of a very adjacent market where we’re building tools and services to help our issuers learn how to serve the needs of those micro businesses.
And we’ve made some recent product announcements. One of them is what we call tap-to-everything, so it’s not just tap-to-pay, but it’s also tap to accept payments, tap to authorize a new credential, for example. And that’s a great example of a micro business-oriented offering, being able to just tap to accept on a smartphone, so. And then the last one, value-added services, we jokingly refer that to as anything else our client buy; a very vast market. But to make that one tangible too within the world of value-added services, the goal there is to really reinforce our core business, while also helping our clients run their businesses more effectively. So, naturally, we expand into areas like fraud and security-related services, helping with risk scoring and credit scoring, and helping with things like core processing, et cetera. It tends to be services that emanate around the core.
David Koning
Yes, no, thanks for that. And then one thing you started talking about, maybe four or five years ago, the network of network strategies. And maybe define that a little bit, what does network of networks mean, and how does that drive growth?
Lisa Ellis
Yes, you’re right, good call on the timing, it was about five years ago. And that shift at Visa was one of the most fundamental shifts in our business model since our founding 60 years ago, which was that we made the big strategic decision to shift to a network of networks strategy, which has a few different pieces of it. One, a very big piece is we now have, we have opened up VisaNet, right? So VisaNet, the core underlying infrastructure that processes our transactions all over the world via APIs, so we have a whole suite of APIs, 1,400, if I’m like looking at my notes really quickly, and about 1,400 APIs that get millions upon millions of calls each week, each month by our clients and our ecosystem partners.
So, thank the acquirers, thank the issuers, thank our fintech partners who are leveraging capabilities on our network in their own businesses. So, rather than having to consume VisaNet services as one entire bundle or package, they can consume pieces of it. That’s one huge component of the network of network strategy. The second one is actually extending what we think of as the Visa Network to encompass not only VisaNet, which is our underlying infrastructure, but also building a service layer, right, an application and service layer that extends to other networks as well. So, many of you have followed Visa for a long time.
This is things like we made the acquisition of Earthport now five or six years ago is a big part of that. And we’ve built some other services around that. So, in things like our new flows business around Visa Direct, Visa Direct is probably the most prominent example of our network of network strategy. Visa Direct, which is our push payments network, which allows you to push a payment to over eight billion endpoints around the world, that endpoint could be a deposit account, right, a checking account.
It could be a prepaid card. It can be a card on another network or an account, right, in most countries around the world. So, it leveraging like 70 different, yes, 70 different domestic payment schemes and RTPs. So, we get asked quite often, and I’m sure I’ll get asked it many times today about how we think about the interplay between Visa and domestic networks like an RTP or an A2A scheme. And this is a very good example of like, we build applications and services that ride on top of those rails in order to push a payment all the way down into a country or into a checking account that maybe doesn’t have a card, a Visa card credential attached to it.
David Koning
Yes, thank you. And what about the new wallets, like, we think of, I guess, Cash App or Robinhood or Google Wallet, how do you play with those? And those often like, Cash App has $60 per account in it, right? It’s very small compared to Chase. I don’t know what the number is, maybe $10,000, right? So, it’s so different like in terms of these types of banks. How do you incorporate your strategy with those types of businesses?
Lisa Ellis
Yes. Well, so like you said, there’s hundreds upon hundreds of fintech players out there of many different flavors. First and foremost, we consider all of those players to be our partners, and many of them are. We have relationships with over 500 fintechs around the world. Within Visa, just organizationally, we have an entire division that centers on relationships with digital, it’s literally called the Digital Partnerships Division, and it sits side by side with our division that works with enabling merchants and merchant acquirers. And then, of course, we have our sales teams that work with issuers. So, it’s a huge part of what we do. And we many as if you’ve seen these players evolve, typically they come — they evolve in different business models, but at some point they reach, they typically reach a point in their evolution where with what they’re trying to achieve with their business, we can help them, usually in one or both of two ways.
One is either to issue a Visa credential as the balance in their wallet, if it’s a wallet. So, Cash App, of course, is a good example of that. So, because many times the wallet will, they’ll want to have a way for their consumers to store funds, even if it’s not a bank and it’s not really a deposit account, but store funds in the wallet, a Visa credential, a prepaid card, or a digital debit card, or some flavor like that is the perfect way to do it.
And then, it comes with all of the security and controls and trust that and protections that you get from and people kind of take for granted a little bit when that comes with a Visa credential that’s one way and then the other way is our acceptance often will find wallets that maybe come out of like an e-commerce platform or another player like that around the world. They’ll have a strong user base that knows the brand because it was maybe attached to an e-commerce wallet.
And now they’re interested in starting to be able to use that wallet to pay elsewhere. Immediately then you run into the chicken and egg problem of acceptance, which is of course, it is like hand-to-hand combat to build acceptance at the scale that we have at 130 plus million endpoints all over the world. And, but we can offer that acceptance to wallets, again, through via a Visa credential. And quite often, that’s the other piece of it that wallets or fintechs are very keen to get access to.
David Koning
Yes, thank you. And maybe if we talk a little more about the consumer business again, driving adoption in different regions, like, I mean, it’s easy in the U.S. when we get 1% to 2% cash back, we love to swipe whenever we can. In one time, even I met with a Scottish client and she tried to get a Chase card here in the U.S. because she wanted all the rewards points and she couldn’t because she lived in a different country, right?. So, each country has its own reward systems and how do you drive adoption in different countries and what are the strategies there?
Lisa Ellis
Yes, and look, as digital payments has evolved, right we’re now again over 60 years. This year actually we celebrated our 50th year of VisaNet, so 50 years since the first transaction was processed ever. We’ve seen, of course, a huge evolution. And now we’re in a point where, looking around the world, where different markets are at different stages of maturity when it comes to the adoption of digital payments. And so, as a result, our approach to those markets differs quite a bit because the nature of the opportunity differs.
To give, to use some, a market like the U.S., right, where we’ve had, there’s quite ubiquitous usage and acceptance of digital payments in the U.S., in markets like the U.S. or other more mature card markets, a lot of the opportunity that we still see growth out significantly above underlying consumer expenditure growth in those markets. And the way that’s happening or what we’re getting after in that is through a couple of — a handful of different segments. One is via Tap to Pay, right? People love to tap and leverage contactless. And contactless is an extraordinarily powerful technology for sort of squeezing out the vestiges of cash that remain in corners of the economy.
Another one is e-commerce. The more we see — e-commerce growth still grows even in mature markets significantly above underlying personal consumption growth and as volume shifts online, just as it has been happening for the last 10 to 20 years, that naturally drives digital payments growth with it. And then, there’s just other pockets of the economy. We have a lot of growth in areas like bill payments, where we can provide a lot of value with things like payment certainty and the ability to handle a charge back or a dispute on a payment, which has a lot of relevance even in areas like bill payment which maybe traditionally have not been carded. We see a lot of growth there.
And then, we’ve announced like pay by bank, which is our account to account service that we’ve built off of the acquisition of Tink. And then, that is another kind of related service in for bill payment. So, you see what I mean? Like there’s, like you find just as you kind of continue to evolve the products that there’s just additional and like more and more pockets of spending that we have products to serve. Then if you go on the other end of the spectrum, of course, like I was highlighting, there are a remarkable number. I mean, you just go south down to Mexico, Mexico is still over 50% cash in check in Mexico. So, literally just next door, we’re in a market where the state of maturity is very different and there we’re doing a playbook that’s much more of what you’d think of as the traditional playbook of just getting that acceptance network in place, getting issuers signed up.
And we recently made an acquisition in Mexico of a company called Prosa, which is a local acquirer, a local processor. This was a deal that our local bank partners were very enthusiastic about us doing, because we can help speed up and accelerate the development of the local payment system. Many and as many of you know, Visa works with, I think it’s about 3,000 acquiring banks all over the world. I know you’re used to. You saw a couple of the big ones here yesterday. But as you can imagine what that looks like, there’s this huge tail and often in a more developing country, it’s the acquiring side of the ecosystem where the technology needs to be modernized to really get the digital payment, to be able to do things like tokenization or digital credential issuance or some of the more advanced technologies. So, we’re playing a more active role in helping, like, develop those ecosystems in some of those countries.
David Koning
Yes, thank you. And it’s interesting because the consumer business, you talked about Visa now being around 50 years; that continues to have a lot of room to penetrate, continues to grow really well. But then the whole other pocket of the newer flows, right? And there’s $200 trillion of kind of opportunity there. I think of that as being largely B2B and part of the reason B2B is a little slower is, like, we think in this room, a lot of our clients pay us by check and we all trust each other, so we don’t need the card systems much. But incrementally, there are services around all these types of new flows where Visa can get involved. Maybe talk a little bit about some of those?
Lisa Ellis
Yes. So, we think of that, the new flow is the $200 trillion is breaking down into four major payment flows. So, B2B payments, for sure, is the largest at about a $145 trillion out of the $200 trillion. And then, the other ones are things like person-to-person payments, so remittances, a very high growth and quite attractive — underserved segment I would say, particularly around cross border remittance. So, think of all of the money movement around the world.
And then also, the other forms of what are called disbursements. So, business to consumer and government to consumer types of payments. The latter three that I just highlighted, P2P, B2C, and G2C, so disbursements and remittances are the payment flows that we primarily target with our Visa Direct product. That’s the Push, Push payment product, that’s been seeing tremendous growth.
When I was a sell-side analyst covering Visa, it was one of my absolute favorite parts of the Visa story because it was one of the most significant new product offerings to have a push payment, form of payment as opposed to the traditional card payment. And there, we’ve really just I mean, we’ve been at it, and that business is growing very well, but it is, I mean, you’re just scratching the surface in terms of attacking those, tens of trillions of payment flows and remittances and disbursements, where there’s these very strong value propositions for consumer remittance, so cross border remittance, but also like small business remittances like cross border, there’s a huge opportunity.
I’ve been looking at the revenue pools particularly in the cross border component of new flows. So, this is in remittances, disbursements, and then also some of the B2B flows. The cross border piece, while it’s a relatively smaller portion of the payment volume, by the revenue pools, it’s a very large piece of those markets. And that’s where Visa, with our global scale and our FX and Treasury capabilities because we do money movement all over the world, comes in with a very, very differentiated value proposition. So, that’s I’m just trying to, like, parse it apart for you. That’s one of the pockets that we spend a ton of time on. This is what we call the integrated money movement business where we’re like just working on can still working on building out the infrastructure to like really get those endpoints connected, just by corridor and country-to-country. You have to understand like, the uniqueness sometimes people are like, how does this take this longer?
The infrastructure that we’re building, which is both takes time, but is the power of it is you have to the fraud and risk characteristics are very different and they differ by corridor. And so, you can imagine that there’s investment required to understand, and build the right algorithms to manage all of the payment authorization, fraud, risk, chargeback, disputes, all of that value-added that Visa provides. But once we’ve got that, right, it’s a massively differentiated capability and one that is scale-based, because the more data points you see, the more your algorithms learn, et cetera. And that’s kind of the — that’s that long-term infrastructure that we’re building there.
David Koning
Yes, thank you. And yes, those push payments are awesome. I just got my first one back from a scholarship with my daughter from her college, so I got nice electronic payments instead of a check sitting in my wallet for a month, so yes, and then value-added services. So, we talk a lot about the consumer payments, the new business flows and stuff, and that’s a big majority, but value-added has been a really nice growth driver. How big is that and what are some of the bigger parts of that, and what’s the strategy around it?
Lisa Ellis
Yes, so value-added services, yes is, Jennifer’s going to have to keep me honest, 23%, 24% in that Zip code. We disclosed the number, percentage of our revenues. We think about so value-added services again, it can be it’s sort of like any like it’s very vast, but we think about value-added services in three specific pieces.
One piece is, adding value around the most near, the most immediately adjacent piece is adding value around Visa transactions. So, a lot of our value-added services are what we call network-based services that are value-added services that sit on top of a Visa transaction. So, this so think about extra, I always think of it as like when you get those alerts to your phone about a transaction, that says like, hey, was this you? Did you make this, like, that is typically a service provided by Visa on behalf of our — on behalf of our issuers. So, you can imagine there’s like a whole bunch of, extra little value-added services that we wrap around the kind of core payment processing. And we have tremendous growth just in that area alone, particularly when you look outside the U.S. The second one is that those services naturally extend to other payments. So, not just Visa transactions, right? But those same value-added services, particularly around things like security and fraud, and naturally are relevant to other forms of card payment, particularly for things like domestic schemes in other countries where there might be a government funded domestic scheme, which is typically quite low frills. So, we have those services or even to non-card-based service networks.
So, a couple of things examples here, Cybersource, of course, our leading global gateway is a great example, right? This is providing gateway services across all forms of card payment. And then, more recently, we launched, Visa Protect for A2A, which is one of our flagship product families or service families that’s a package of our fraud and risk services that extends also to A2A payments. And we have tremendous demand for that in many places around the world where we’ve got this, there’s about 70 RTPs or so now out there, but many of them lack basic fraud and risk management services.
And then, the last category, just to finish off because there’s three of them is actually getting into services that go beyond payments. Again, related to our core business. But this is the things like our advisory business, some of our data products, data analytics, marketing services, and managed services where we’re just helping our clients with running their payment and banking-related infrastructure overall.
David Koning
All right. Well, thank you, and that’s about all the time that we have, but please join me in thanking Visa and Lisa Ellis.
Lisa Ellis
Thank you.