Intuit is losing tax filers on its free software, and management doesn’t seem to mind. The company’s customers paying nothing is expected to be down about 1 million year-on-year. CEO Sasan Goodarzi says on a call with analysts that customers looking to use free tax software tend to bounce between platforms. “We are not interested in those customers,” he says. Intuit, rather, is focused on quality of customers, looking to gain more share in the assisted tax-filing segment. Intuit expects total TurboTax units to fall 1% on the year, but sees average revenue per return increasing approximately 10%. Intuit slides 8.3%.