Lululemon Faces Rising Competition From Younger Brands Including Alo, Vuori

Lululemon’s competition from younger brands is underappreciated by investors as the athleisure maker also contends with slowing North American growth and softer foot traffic, say analysts at Jefferies in a research note. Web visit data suggests competitors Alo and Vuori are drawing more interest from shoppers over the past several months, say the analysts. They add that a survey they conducted earlier this year highlighted that Lululemon’s brand momentum could be peaking at the same time competition from Alo and Vuori is rising. The analysts also say that about 94% of Alo U.S. locations are within a half mile of a Lululemon store, and several of Alo’s upcoming openings are located in the same shopping complexes as Lululemon locations.

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