Apple’s China Headwinds Persist, But Reasons to Be Bullish Remain

Apple is facing one of the more difficult China demand environments Wedbush has seen in the last five years, but there are still a few reasons to be bullish, say analysts in a research note. The iPhone maker is contending with competitor Huawei gaining market share, geopolitical tensions that’s created a difficult selling environment, but Wedbush says current iPhone estimates for 2024 “remain hittable with 2025 Street estimates conservative.” The analysts also say the services business remains solid and artificial intelligence is “finally coming to Apple,” with a major AI announcement expected at the Apple Worldwide Developers Conference in June.

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