Netflix’s price per hour of consumption is at the low end of its peer group, which is expected to lead to price increases this year, UBS analyst John Hodulik says in a research note. “While we expect net adds to slow, we believe Netflix still has significant runway as it continues to convert users to paid subs and attracts new cohorts,” Hodulik says. These conversions, along with price increases and a ramp-up in revenue from its ad-supported subscriptions is expected to drive 15% revenue growth in 2024, the analyst says. Hodulik raises the price target to $685 from $570. Netflix is up 2.4% to $601.85.