Salesforce Likely to Benefit From Bundling Strategy, Generative AI in Q4, RBC Says

Salesforce (CRM) could see incremental growth levers emerging in its new bundling strategy and generative AI product cycle amid macro headwinds, RBC Capital Markets said in a note.

“We view an initial FY25 growth guide of 10% as the most likely scenario, at least until there is more visibility into tangible benefits from the aforementioned growth levers or a better macro,” said RBC analysts, including Rishi Jaluria.

Following its quarterly checks, RBC said the majority of Salesforce contracts up for renewal seemed to be taking the 9% price increase, while an increase in deal volumes appeared to be counterbalanced by a decrease in large-sized deals. It also said that Einstein GPT was being adopted but it was still in the trial phase.

The company will release its fiscal Q4 results on Feb. 28.

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