Roku’s platform revenue should get a boost when it opens up demand to third-party demand-side platforms and retail media networks, allowing Roku to capture some additional advertising dollars and diversify its advertiser base, but ongoing weakness in the media and entertainment sector’s spending will probably cap the company’s overall ad growth at about 10% after that, Macquarie analysts say in a research note. They view the company’s FY24 prospects as mixed following what is expected to be a stronger 1Q, and cut the streaming heavyweight’s price target to $88 from $93. Shares fall 24% to $71.61.