Apple’s Vision Pro Could Launch Numerous Apps That Spur Usage

Apple’s Vision Pro spatial computing device is extremely unique, say analysts at BofA Securities in a research note, and they expect developers to unleash numerous apps over time to drive increased use. They note that Apple has said more than 600 apps are designed to offer spatial experiences when used with the Vision Pro. “In our opinion, apps that leverage the immersive nature of Vision Pro and offer a differentiated experience will be among the most popular ones,” say the analysts, citing examples ranging from front row views of sports, immersive video conferencing and personalized workouts with an interactive trainer in a virtual environment. The analysts say that so far Netflix, YouTube, and Spotify have stated they currently do not have any plans to develop a dedicated app for the Vision Pro.

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