UBS: Maintain Alphabet (NASDAQ:GOOGL) Buy rating with a $120 price target

UBS analyst Lloyd Walmsley told investors in a research note that Alphabet’s (NASDAQ:GOOGL) “Google Paris Live” event was disappointing because Google failed to respond directly to Microsoft’s integration of ChatGPT into Bing Search, which fully shows Google’s current dilemma. UBS said Google could launch a robust product in generative AI and augment existing products with its leading technology, but may need more training before expanding its model broadly.

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