Oppenheimer raised its price target on Meta Platforms (META) to $525 from $385 following Q4 earnings beat and better-than-expected guidance, driven by broad-based advertiser demand, as AI investments drive relative ad efficiency improvements.
The company reported a year-over-year daily user growth acceleration to 8% across its Family of Apps, indicating Reels’ growing share of consumer time. Despite Reels not yet monetizing at the level of Feeds or Stories, ad prices saw a 2% year-over-year increase, the first positive growth since Q4/21, signaling progress towards parity.
Meta Platforms has an average rating of Buy and price targets ranging from $175 to $575, according to analysts polled by Capital IQ.