According to a report by Jefferies, Microsoft (NASDAQ:MSFT) uses OpenAI’s next-generation language model to release artificial intelligence updates to search engines Bing and Edge, and it is expected that search improvements will help long-term advertising revenue. However, the bank mentioned that it will take time to push users to use Bing again, and Microsoft needs to pry advertisers away from Google, so it only regards such updates as the tip of the iceberg of the group’s artificial intelligence capabilities, and believes that there will be the greatest opportunity in enterprise applications. Jefferies raised its price target on Microsoft to $310 from $275 and maintained its Buy rating.