Tim Cook Opens Up On Apple Watch Ban, Settling With Masimo: ‘We’re Focused On Appeal’

In possibly the first public confirmation, Apple Inc. (NASDAQ:AAPL) CEO Tim Cook has said that the company plans to appeal the ban on its Apple Watch, rather than settle with Masimo Corp. (NASDAQ:MASI).

What Happened: Despite the ongoing patent dispute with Masimo, Apple continues to sell its Apple Watch Series 9 and Ultra 2 in the U.S., albeit with the contested blood oxygen feature disabled.

In the interview with CNBC, which followed the release of Apple’s fiscal Q1 2024 earnings, Cook said that the company has no intention of licensing Masimo’s technology to resolve the issue, reported AppleInsider.

“We’re focused on appeal,” said Cook in a statement, according to the report. “There’s lots of reasons to buy the watch even without the blood oxygen sensor.”

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