Apple Is Playing an Expensive Game of AI Catch-Up — Heard on the Street — WSJ
By Dan Gallagher Apple has finally parked its expensive car dreams. The timing is good, as its other ambitions require a lot of gas in the tank. Apple took the formal step recently of telling employees on its car project — dubbed Project Titan — that it is shutting down the program and redirecting its efforts toward generative artificial intelligence, The Wall Street Journal reports. Neither are terribly surprising moves. The car effort has been under way for at least a decade with various starts and stops but ultimately made little sense for a company with no experience in producing any form of vehicle — and powerful reasons to avoid such a low-margin business. Generative AI, meanwhile, is the hottest thing going in tech. It is now the prime focus of Apple’s big-tech competitors and has turned chip maker Nvidia into the third most valuable U.S. company — behind Apple […]
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