The Warning In Coca-Cola’s Earnings — Barrons.com
By Jacob Sonenshine Coca-Cola earnings came with a warning to companies across the market — raising prices is getting harder. For companies like Coca-Cola, America’s inflation problem wasn’t much of a problem. The company had pricing power, which meant that it could continue raising prices to offset the higher costs throughout its ecosystem. Even though January’s consumer price index was stronger than expected, it showed that the rate of inflation is still falling — and that could eventually catch up with sales growth. It may already have. Coca-Cola raised prices by about 9% in the fourth quarter of 2023, down from 13% increases in the fourth quarter of 2022, and sales growth for the quarter was even lower at 7% to $10.9 billion, down from a double-digit rate in during the same quarter in 2022, as the volume of goods sold wasn’t strong enough to offset the negative impact of […]
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